The Ultimate Brand Audit for SMEs
We all know effective branding when we see it, but the work that goes on behind the scenes to maintain a great company image can
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The November Roundup Edition 2: Elevate Your Brand Design
In the modern online world, branding is everything! A well-established brand is essential to building a memorable and trustworthy business. If you haven’t assessed your
The November Roundup Edition 1: Building Brand Consistency
When it comes to branding, consistency truly is key. We’ve found an excellent article that outlines the importance of brand consistency and how it can
Your Jargon-Free Guide to Google Analytics (Plus 3 Quick Tips!)
Nowadays, there’s an endless number of systems and websites freely available that can make marketing considerably easier. But it can be hard to know where
How to Write a Welcome Email Sequence (Plus a Free 7 Part Template)
When you opt-in for emails or updates from a brand, the initial ‘welcome’ email from them is expected. As a business, you may not realise
The November Roundup Edition 1: The SME Buyer Journey
Understanding the buyer journey is an essential part of generating a successful marketing campaign. But did you know that the buyer journey experience for SME
The 4 Stages of the Buyer Journey
In modern marketing, an understanding of the buyer journey is the key to any successful business campaign. Is your company making the most of every
The October Roundup Edition 2: Examples of Successful Integrated Marketing
We’ve discussed the concept of integrated marketing a lot over the past few weeks, but what’s theory without practice? In this edition of The Roundup,
A 5 Step Integrated Marketing Plan
Integrated marketing is a marketing strategy that produces a consistent look and feel to your business. It is applied to all aspects of your marketing,
